2015 SR-PLN, AEA & ASRED Joint Meeting

August 24-28, 2015

• WORKING TOGETHER:
  EXTENDING OUR IMPACT

  DRAFT AGENDA
  Participation List by Committee
  Participation List by Last Name
  Participation List by State

  KEYNOTE PRESENTATIONS

  Nancy Franz: Measuring and Articulating Extension's
  Public Value: Passing Fad or the New Normal?

  Effective Cooperative Extension programs produce important private and public value for individuals, families, businesses, and communities. However, the public value of Extension programming often goes unmeasured and unarticulated. Nancy will provide an overview of the Extension public value movement and how Extension systems have responded through organizational, professional, program and scholarship development. Action steps for the Southern Region to lead this movement will be suggested to ensure Extension's role as the key provider of public value for Land-Grant Universities in the south.

  Nancy recently retired after 33 years of service with the Cooperative Extension System. Most recently she served as the Director for Professional Development, Associate Dean for Extension and Outreach, and Director of Extension and Outreach to Families at Iowa State University. She also served as an Extension agent, specialist, graduate student, and administrator over her life with Extension systems in Wisconsin, New York, New Hampshire, Virginia, and Iowa. When she’s not exercising her “extension gene” she loves to read, travel, be outdoors doing silent sports, and consuming dark chocolate.

  For More Information on Nancy Franz

  
  

  Robin Adams: "Watching Weight Watchers Work"

  No we won't discuss fats, sugars and carbs. Instead we will examine Weight Watchers marketing strategies to determine how Cooperative Extension might remain relevant, ready, resourceful and results-driven.

  Robin Adams Cheeley is the CEO of WriteRight, offering writing and editing services, crisis communication and impact training and educational material development. WriteRight’s business goal is to help organizations tell their stories, solve problems and garner support.

  Robin has more than 30 years’ experience in the communications business serving as director of agricultural communications and technology at North Carolina A&T State University, director of university news at the University of North Carolina at Greensboro, press secretary for then-Congressman Melvin Watt, and various other positions honing her skills as a writer, editor, strategic communications planner, project developer and crisis communications trainer.
  
  Robin is a native of Burlington, N.C., and is a graduate of Elon University.

  
  

  PRE CONFERENCE: National Impact System - Are You There?
  

  Monday, August 24th 2:45pm-5:15pm
  

  National Land-Grant Impacts: Are You There? The National Land-Grant Impacts site is up. Are you in the game? Find out how the new national site works, get pointers on writing effective impact stories, learn how to input impacts, and get tips for extracting and using site information to enhance your communication efforts. Members of the national committee will also show how the site is being used to inform Congress and national media about the good work going on in your institutions.

  Presenters:
  Faith Peppers, University of Georgia,
  Dr. Scott Cummings, Texas A&M, AgriLife Extension
  Frankie Gould, LSU AgCenter
  Ashley Hawn, kGlobal (tentative)

  ROUND TABLE TOPICS

  •Using new technology in extension [NOTES]
  •Leadership development [NOTES]
  •Water [NOTES]
  •Extension’s niche for the future [NOTES]
  •Entrepreneurs (including new farm enterprises, youth entrepreneurs, value added ag., etc.) [NOTES]
  •Civic engagement [NOTES]
  •Urban programs [NOTES]
  •Local/regional foods systems [NOTES]
  •Evaluation & impact [NOTES]
  •Rural health and safety [NOTES]
  •Publishing guidelines [NOTES]
  •eXtension [NOTES]
  •Using social media to address new audiences, manage issues [NOTES]
  •Issues management [NOTES]