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    • Agriculture and Natural Resources (ANR)
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2014 SR-PLN, AEA & ASRED Joint Meeting August 18-22, 2014


100yr celebration Meeting

About the Conference


    Agenda


  • Connecting Our Communities: Our Next 100 Years: Why, What and How

      The Land-Grant University System celebrates the centennial of the Smith-Lever Act in 2014. As we embrace the past 100 years of Extension work, we look forward to what the next century will bring. What will be the focus of the work moving forward? How will we reach audiences, attract new communities and continue to be viable in the future? And perhaps most importantly, why is the Cooperative Extension System the right mechanism to extend knowledge and change lives in the next 100 years? Join us to explore these important guiding questions.

    Keynote Presentation and Dialogue
    Andy Goodman, “Change the Story, Change the World”

      Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our brains work, we’re also discovering that stories are intrinsic to decision-making and help shape our view of the world. Change the Story, Change the World is a highly interactive workshop in which participants learn about the importance of narrative as a form of communication, learn how to tell effective stories, and learn how to use stories in virtually all aspects of their day-to-day work.

    The workshop includes:


    • Why Is Narrative So Powerful? An introductory segment presenting research on the role of storytelling in human evolution, how stories help us remember, and how stories determine what we choose to believe and what we choose to ignore.

    • How Do You Tell a Good Story? An interactive exercise during which participants tell personal stories to prove to themselves that they already know the basic elements of good storytelling. This segment also includes an analysis of the differences between journalistic storytelling (which is intended to inform quickly and concisely) and narrative storytelling (which is intended to engage and motivate).

    • What Kinds of Stories Should You Tell? This segment, which will be completely tailored to the specific storytelling needs of the land grant universities in the audience, identifies the kinds of stories they should tell, and allows them to outline and share these stories with their colleagues.

    • How Do You Create a Storytelling Culture? The workshop concludes with recommended next steps that will help participants gather new stories and incorporate storytelling into all aspects of their day-to-day work.


      • Participants



        Participation List by Last Name
        Participation List by State
        Participation List by Committee



        Urban Task Force PreConference
        The Next Handshake: How creative partnerships with governments, universities and private sector can enhance Extension's Mission in urban programs


        Agenda 2014

          This session will focus on the development of alternative funding opportunities and partnerships that can potentially enhance program effectiveness in urban counties. Some of the specific discussion topics will include creating the following;

          • Position endowments
          • Partnerships with municipalities.
          • Partnerships with health care providers
          • Partnerships with non-land grant universities.
          • Partnerships with private sector.
          • Partnerships with other agencies.
          • Partnerships with Independent School Districts.

          Hotel Information
          • Room rate is $129.00/night single rate and $129.00/night double rate.

            Individual Call In - Reservations will be made by individuals calling the Hotel directly at 1-817-870-2100 reservation number. Individuals must use the room block code “MISS" at the time the reservation is made in order to receive the special group rate. Reservations need to be made by, July 31, 2014.

            Hilton Forth Worth
            Room Block Code: MISS
            Fort Worth, Texas 76102
            United States
            1-817-870-2100

          Cancellations
          • If you must cancel, please notify Vicki Vaughn by email by August 8th at which time a refund for the registration amount, less a $50 cancellation fee, will be processed. Cancellations made after August 8th as well as no-shows are liable for the full registration fee.

          Transferring Registration
          • You may transfer your conference registration to another person within your organization by August 8th, by notifying Vicki Vaughn by email vickiv@ext.msstate.edu.

          Registration Discounts
          • Registration and payment (credit card, purchase order or check) must be received by July 15th to be eligible for the Early Registration Discount or by August 8th for Regular Registration.

          Send checks to:
          • Southern Rural Development Center
            Attn: Vicki Vaughn
            BOX 9656, 190 Bost-North
            Mississippi State, MS 39762

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This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture