Overview > Conference Proceedings > 2013 SR-PLN, AEA & ASRED Joint Meeting

2013 SR-PLN, AEA & ASRED Joint Meeting
August 19-23, 2013

2013 Meeting

Presentations

Participants

About the Conference

  • Connecting Our Communities: Preparing for the next 100 Years

      The Land-Grant University System will celebrate the centennial of the Smith-Lever Act in 2014. As we embrace the past 100 years of extension work, we look forward to what the next century will bring. How will the Cooperative Extension System stay relevant for current audiences, attract new communities and continue to be viable in the future? Learn from your peers, providing solutions in the areas of social media and new technologies, marketing and measuring impacts, issues management, working differently, expanding partnerships and working with new generations. The Cooperative Extension System extends knowledge and changes lives!

    Keynote Presentation and Dialogue
    Amy Lynch, Extension through the Generations

      For the first time ever, Extension must design programs to meet the needs of four – make that FIVE – generations. In this session, we will take a bird’s eye view of the generations and generational cycles. We’ll explore the fundamental messages that appeal to each generation. You’ll come away with a clear understanding of the “generational personalities” of your audience and the core values that drive them. And we’ll glimpse in the generations to come and how Extension will fill their needs! The presentation will be followed by an interactive roundtable discussion.

    Urban Task Force PreConference
    Strengthening Urban Programming – Working with Traditional Media

      How to move Extension from the “best kept secret in the state?” One answer might be through more aggressive media relations work - seeking out positive coverage for Extension programs and people. Join a panel of University of Tennessee Extension professionals for a session on how to attract positive media coverage for our organizations by taking a common sense approach to dealing with the press. The group includes Shirlene Booker, Sullivan County Director; David Cook, Davidson County Agent; Chris Cooper, Shelby County Agent; and Neal Denton, Knox County Director. These four Tennessee Extension professionals are highly visible with the media in their areas, and do a tremendous job of providing information to the public, while at the same time, promoting the UT Extension. The group will be joined by Lelan Statom, a meteorologist with WTVF-TV in Nashville, who has served as a statewide volunteer with Tennessee 4-H, and the panel will be moderated by Chuck Denney of Marketing and Communications with the UT Institute of Agriculture.

    Tuesday Morning Sessions - select one:Click on the session title to expand.

      Building a Toolbox: Tools for Measuring Impact
      Debra Davis, Frankie Gould


      Virtual Programming for Extension and Outreach (repeated in the afternoon)
      Roger Richardson


      Implementing New Techniques to Deliver Extension Information and Knowledge: A Digital Content Management Approach (repeated in the afternoon)
      Pete Vergot


      Solutions for Reaching Urban Audiences (repeated in the afternoon)
      Lydia Domaruk, Daphne Richards and David Rodriguez


      Net Value to Net Worth: Leveraging Personal Networks to Promote the Extension Brand (repeated in the afternoon)
      Gae Broadwater, Jennifer Hubbard-Sanchez


      It’s Bigger than a Facebook Page
      Christopher Boleman, Courtney Dodd


      Building Issues Management Capacity in Extension from the Field Up
      Virginia Morgan, Frankie Gould, Faith Peppers


      A Plan for Language Access
      Nancy Calix


    Tuesday Afternoon Sessions - select one:Click on the session title to expand.

      Building a Toolbox: Tools for Communicating Impact
      Debra Davis, Frankie Gould


      Virtual Programming for Extension and Outreach (repeat of a.m. session)
      Roger Richardson


      Implementing New Techniques to Deliver Extension Information and Knowledge: A Digital Content Management Approach (repeat of a.m. session)
      Pete Vergot


      Solutions for Reaching Urban Audiences (repeat of a.m. session)
      Lydia Domaruk, Daphne Richards and David Rodriguez


      Net Value to Net Worth: Leveraging Personal Networks to Promote the Extension Brand (repeat of a.m. session)
      Gae Broadwater, Jennifer Hubbard-Sanchez


      Approaches & Strategies for Viable Urban Programming
      Danielle Rudolph, Metara Austin, Roosevelt Robinson


      Advancing Social Media through Monitoring and Measurement
      Sarah Baughman


      The Eight Discoveries of Self-Efficacy: Creating a Community Environment of Sustainable Change
      Grace Peterson


    Hotel Information
    • Room rate is $139.00/night single rate and $139.00/night double rate.

      Individual Call In - Reservations will be made by individuals calling the Hotel directly at 1-800-447-9825 reservation number. Individuals must identify themselves as being with "SRDC Program Leaders Network Joint Meeting" at the time the reservation is made in order to receive the special group rate. Reservations need to be made by Friday, July 19, 2013.

      Sheraton Nashville Downtown Hotel
      623 Union Street
      Nashville, TN 37219

    Cancellations
    • If you must cancel, please notify Vicki Vaughn by email by August 9th at which time a refund for the registration amount, less a $50 cancellation fee, will be processed. Cancellations made after August 9th as well as no-shows are liable for the full registration fee.

    Transferring Registration
    • You may transfer your conference registration to another person within your organization by August 9th, by notifying Vicki Vaughn by email vickiv@srdc.msstate.edu.

    Registration Discounts
    • Registration and payment (credit card, purchase order or check) must be received by July 15th to be eligible for the Early Registration Discount or by August 9th for Regular Registration.

    Send checks to:
    • Southern Rural Development Center
      Attn: Vicki Vaughn
      BOX 9656, 190 Bost-North
      Mississippi State, MS 39762



 

 

 

 

 

For Questions or Comments, contact Meaghan Gordon.