Southern Region
Program Leadership Committee (PLC)
1999 MEETING


EMERGING ISSUES

Smart Growth: Creating Better Places to Live, Work and Play

Session Leader: Curtis Absher
Session Recorder: Rick Maurer

"Creating a better place to live, work, and play"
conference/in-service on Sustainable Communities/farms/forests approved by directors (nearly all committees represented)

Extension should/could be the organization to implement the southern growth policy board recommendations)
small groups - roles for extension - first 3 questions

Roles that extension could play

education, as a starter
pre-crisis education, proactive
audiences - limited resource, education , county commissioners and officials, and everyone in between, economic developers
leadership development skills, community voice models
asset mapping
visioning
technical assistance to use educational knowledge
facilitation of knowledge - what constitutes a sustainable community
resources - resource base - already have studies of issues and situations but need resources to address these issues and critical problems
need to retrain staff to address community/sustainability/strategic planning
(agents are deliverers)
need to target audiences - will help focus sharing among states
need to get agents prepared to deal with these local situations
remind/education agents of people, facilitation skills
how to get agents oriented when they are already fully committed
challenge of resource and time commitments
get out of program area mode into a system wide approach, shared program domains
concept of system (still working on agriculture, etc.)
how to set program priorities
facilitation mode, neutral
holistic view of community by knowing where we fit in

Ways Extension is already playing role

most areas exist in bits and pieces
not aimed at broad range, community
target narrow audience
county officials as clients
respond to crisis (need to address before crisis)
strength in pre-crisis education in other program areas
appeal to "essence" (not egos) of extension people - county, specialists, and administrators, as well as county people
have university backing for county agent being on front line
(paradigm shift for many in extension)
identify successful communities, models of change (result demonstration)

Capabilities needed (some noted above)

empowering advisory groups, linking to new advisory groups
training
engaged institution approach
identify successful advisory committees
new people
agent's comfort level with some community leaders
put pieces into holistic framework, public issues education framework

Components that should be part of an Extension educational effort

have - leadership programs
managing change, managing for change
FCL
So. Community Development Institute
graduates to help with state in-service, develop curriculum
need to develop competencies that agents need in the 21st century
will lead to more holistic, sustainability (Texas)

audiences- noted above

in-service needed- noted above

type of curriculum- some noted above

process oriented, in additional to content
holistic, sustainable approach
leadership, assessing resources

implement - dialog/link with southern growth policy board about their recommendations that extension conducts or can implement

strategy to approach So Growth Policy Board -
write a position paper (glossy)
get Extension to buy into paper
focus on what we do that fit SGPB recommendations/goals

Directors to accept paper
Directors to present paper to SGPB

Position paper may be essential to consensus of our own regional Extension group about what sustainability is and the directions that Extension can agree on (before presenting to any other outside group)
- paper as a road map to program directions for extension in so region
(How do we practice what we learned, mentoring)
needs to be a product of the PLC - not any one program area
more than programming implications - staff development, marketing, future directions
need representation from all PLC committees, perhaps agents also

Getting Connected: Technology's Role in Lifelong Learning

Session Leader: Craig H. Wood

Specify the roles Extension might play in addressing this issue and who would be the audience.

Maintain elements of personal contact while embracing technology.
Work with people where they are.
Don't stand by and watch parade pass by...
Agents localize information. High Tech, high touch.
Alternative enterprises, small in nature, that technology allows us to reach.
Alumni of our universities expect life long learning embracing technologies

What is Extension's current capability in this area?

What capabilities does extension need to develop to more effectively and comprehensively address this issue?

Counties connected.
Put online various programs and classes.
Change paradigm???
Incentives for faculty? Support, release time, etc.
Needs assessment and true marketing studies to meet needs of old audiences and develop new audiences.
National staff development topics for Extension? Online?

Plan of Action

Goal: Move this issue forward with emphasis on multi-state collaboration.

Key components:

Identify potential collaborators and topics...look for early adopters.
Identify and share technology training.

Target Audience(s):

Types of In-service training:

Software and other types of technology training. Communication training. Identify minimum competencies in technology areas.

Type of Curriculum needed:

Human resource commitments needed in Extension:

Staff development folks model the behavior
Technical support for folks
Risk management issues and training
ADA and all federal "stuff"

How to implement on a multi-state basis?

Find out what people are doing...how can we collaborate?
Next year's program....committees deal with this? In different areas?
Core competencies expected of all new hires (agents).
Don't create technology enhanced training without providing them with the tools.
Staff development plan, throughout professional life, not just front end loaded.

Potential outside partners:

Sister agencies, software providers, business, etc.
Telecommunication industry
Look for partners that can help with providing critical mass of users.
School systems.

Resources that might be available to support this initiative:

Reallocation of existing resources, K-12 and higher ed. Grants, Ag Telecommunication grants.

Forces that could impact this effort:

Family Farms in Transition: Hanging On or Transitioning Out

Session Leader: Roger Crickenberger
Recorder: Michael Ouart

Roles Extension could play

Knowledge base
Understanding plant variety development
genetic ownership
production technologies
marketing/risk mgmt
farm/family management (financial)
stress management
building trust between agents & customers (relationships)

What is Extension's position?

Provided process/information to allow producer to decide - help:
      a) to continue
      b) to transition out
agriculture after tobacco is a specific example
early financial options (including bankruptcy)

Specific role to address issues and audience

changes/attitudes - internal (Extension workers)
more cutting edge economics - farms/communities/families
producers, families, community leaders, business leaders
market farm/family - financial mgmt programs
relationships between Ag and FCS - Re: farm bill implications
look at big picture and determine who the players should be

Capabilities needed by Extension

how to deal with concentration of production to 3-5 huge "life sciences" companies -
seed to consumer
diversification strategies (eg. crop rotation benefits)
broad planning

A multi-state program key components

business/family financial planning
risk management
multi-disciplinary strategies
marketing/outlook
regional vision for program
diversification strategies (staying in or trans. out)
situation analysis
program evaluation

Audience(s) to be targeted

farmers
families
internal (ext)
creditors (may help ID farmers)
communities (stakeholders)
may be partners in program
farm mgmt assoc. members
a subset of audience

Training needs

whole farm planning
financial records
budgets
cash flow
balance sheets
projected prices
stress management
emotional asst. & referral
curriculum
decision making tools
diversity/alternatives
family stress issues
stress on extension workers

Human Resources Needed

coordinator of such a program in the state
a team approach - a mix of disciplines
tie in FCS with farm management programs
advantage of "named program" in this area

Potential for Multi-State? Yes

sharing resources
focus issue programs across state lines
ID certain crops: tobacco, peanuts
joint state training (agent & specialist
barrier based on "we can do it cheaper here at home"
team building

Key Partners

FSA
Banks
NRCS (other USDA)
commodity groups
insurance reps

Resources

fee based programs
rural development-USDA
SRDC
check off
redirected Extension funds
allied industry

Forces that could impact this effort

Administrative support
people's cooperative spirit (attitude)
technology transfer success
information delivery - external & external
lack of resources
available expertise
vision & enthusiasm for program
timing - short fuse
leadership and coordination

Request a program be developed and put forth proposal to directors (weak consensus)

Character Education

Session Leader: Martha Jo Tolley
Recorder: Charlene Jacobs

Role Extension Could Play

central role
leadership role
catalyst
partner
trainers of teachers
policy making process
coalitions
building coalitions
prepare parents to work with schools
curriculum development/identification
evaluation for impact of program
sharing successful character education through technology
have research base to support program

Ways Extension is playing a role in character education

several state character education has been mandated by legislation
building family strengths programs
K-6 can have character education
implementing character counts
impact program on character education
additional lessons being developed for character counts (Louisiana)
character education throughout 4-H program - livestock, character critters
violence prevention program
talking with T. J. Program
exercising character curriculum
working with schools and state departments of education on this issue
assist model of character education - search model
service learning program

Capabilities needed by Extension Character Education to address this issue area

capability to do program
more personnel
training volunteers
more involvement of volunteers in schools and beyond
need to be at the "table" to discuss character education at the national level-state-local level
trained staff
overcoming stereotype
training needs to include why character education is important
resources to purchase curriculum

Components that should be part of an Extension educational effort

curriculum
definition - mission
training
evaluation
leadership
communication structure
division of responsibility
task force of the PLC - to be formed
longevity and evaluation - over time
funding that each state will provide
resource each state will provided
SERA program - task force
co-ordinator of multi-state initiatives (clearinghouse)
administrative support

Audiences to be targeted

youth - teens
adults

external groups

agencies
groups
parents
community
schools
after school programs
child care providers
farm bureau and farm groups
law enforcement
other community groups
politicians

internal groups

agents
specialists
college of education
researchers
teen leaders
volunteer groups

set priorities as to audience

In-service training needed

certification training for agents
awareness of need as to importance of character education
blending character education into traditional programs
using character education as a way to enhance traditional programs
how to model character counts into traditional 4-H/Youth development programs
evaluation for impact of character education
follow-up evaluation for long-term impact of prom
marketing character education programs

Type of curriculum needed

integrated curriculum
camera-ready curriculum that states can identify state
4-H cover on curriculum
researched based
incorporate into lifelong learning opportunities, civic organizations, etc.
long-term character education curriculum - K-12
new technology utilized in character education - "cyberspace"
appropriate curriculum for diverse audiences
develop adult curriculum for workplace, home, leader training, justice system

Human resource commitments needed

full-time youth agents
re-allocation of human resources
administrative commitment
contract positions
re-tool agents for character education
state and/or regional specialist for contact for information

How to implement on a multi-state basis

through PLC
SERA approach or Task Force
Gathering resources and/or grants that exist in the region
appoint a "point person" to make it happen
call and market efforts as one program and one initiative in the southern region

Potential outside partners

school
government - state - local
Dept. of Education
business - public - private
community agencies
bar association
after school programs
child care providers
college of education
law enforcement
youth coalitions in communities

Resources that might be available

pooling money from states
private resources
Dept. of Education
state government
local government
business - public- private
grants
coalitions
volunteers

Forces that could impact this effort

perceived perception that we need to do something new - "each year"
name that can be used to market character education as a CES effort
identified as being an expert in character education
timing
political environment

Building a Skilled Workforce for the 21st Century

Session Leader: Bo Beaulieu
Recorder: Steve Mullen

Role Extension could play

group dynamics - uncommunity
balancing job/family (related decision making)
managing absenteeism related to family responsibility
help service clubs connect through projects
workplace - personal safety
Extension as a one-stop center - we can manage process
ability to tap other parts of university
build common understanding internally
admin. support & commitment

broad areas of involvement

policy development
info technology
business development
business communications
relationships/links with other segments of university
economic development

job creation strategies

agent to deal with HR depts to move from welfare to work
youth entrepreneurship, shadowing, employability
internship programs
workforce prep - job fairs, skill assessments, etc.
"welcome to the real world"
Americorps
customer service workshop

What are we doing with TECH

bio tech - a growing area
youth/adult/community leadership

What can we do?

apprenticeship/Internship
home-based business eg. food tech
presentations to civic clubs - capturing info from this session
dev. skills in math/sci - and the English language
dev. of appropriate communication skills
cultural diversity
transition livestock sale to learning/career experience
performance measurement - help local councils/wibs

Future

demo projects on econ. dev. eg. "facilitated enterprise - start with human resources
CBOs - help dev. capacity for service delivery
prepare people to do outreach on web
expand use of it
language abilities - more than English
provide standardized, interactive piece for "everyone" to use at community level
employee/employer relationships
develop curriculum to relate to local jobs
certifications - translate these skills into "credit"
ID service industry jobs in ag/food and related training/education

Capabilities needed

turn existing strengths to new needs
offer resources/incentives
need more people with MBA business backgrounds
help people to talk to each other
Admin needs to decide level of priority and resource allocation

Audience

WIA target
school systems
businesses
civic orgs
Org "packages" to help others help entrepreneurs
day care providers
transportation

In Service Needed

decide Extension niche first
help county staff understand the implications

Curriculum gaps

expand community development institute
ethics education
IT
BioTech

Family Diversity and Well Being

Session Leader: Christine Todd
Recorder: Nayda Torres

Emerging Issues

income
money management
youth and family violence
child care - after school care
welfare to work
parental involvement/responsibility
teen pregnancy
health care
single parenting and grandparents raising children
multiple ;needs/problems
balancing work and family
housing
senior-elder care
nutrition
cultural diversity
food safety
farm crisis
prevention education
environmental issues
holistic approach to families
family values
building family strength: character building, diversity, youth violence

Ways in Which Extension is Already Playing a Role

curriculum
      -building family strengths - South Carolina
      -CYFAR state strengthening grants
      -principles of parenting - Alabama
      -national parenting model
master parenting volunteer
technology
      - satellite interactive TV
      - www
CYFER network
train the trainer
training to providers
court mandated parenting education
in-service training
involving advisory committees

Capabilities Needed

cultural competencies
bilingual staff and understanding cultural differences
incorporating & valuing cultural diversity into curriculum publications
faculty with Hispanic, Asian, gay/lesbian backgrounds
technology at local level
understanding the value of family programs within the Extension system and
reflection of understanding by reallocating resources
navy
integration of FMCS, 4-H and Age to address family needs
self-examination of our values, culture, etc.
urban/rural families
money

Components that should be part of an Extension educational effort

holistic
research based/practical
cultural component
accountability strategies
multiple models
strength based

Audience to be targeted

all - marriage enrichment
parents of young children ages zero to 12
families with children
child care providers
coworkers
decision makers

In-service training needed

cultural diversity - cultural competence
flexibility
needs assessments/focus groups
tailor programs to meet needs
accountability, evaluation techniques
collaborations/credit issues
family support model training
partnership with FARCE
holistic approach

How to implement on a multi-state basis

Potential outside partners

FRCA
NAEYC
NCFR - Southern Region
NSACA
4-H Council
Dept. of Health & Human Services
State level/local level

Resources that might be available to support

Juvenile Justice
Dept. of Labor
Dept. of Education
civic organizations

Participants

Charles Q. Artis
South Carolina
cqartis@alpha1.scsu.edu
Rosalie Bivin
Louisiana
rbivin@agctr.lsu.edu
Samuel Felder
South Carolina
sfelder@scsu.edu
Kim Wilkes
Mississippi
kwilkes@ms.nrcs.usda.gov
*Debra S. Jones
Virginia
dsjones@usu.edu
*Brenda J. Thames
South Carolina
bthames@clemson.edu
Debbie Archer
Arkansas
darcher@uaex.edu
Irene K. Lee
Arkansas
lee_I@4500.uapb.edu
Gloria J. Mosby
Texas
g-mosby@tamu.edu
*Margaret Hale
Texas
m-hale@tamu.edu
Gina E. Eubank
Louisiana
gina3902@aol.com
Ivory W. Lyles
Tennessee
iwlyles@aes.gw.utk.edu
Martha R. Johnson
Alabama
mjohnson@acesos.auburn.edu
Carolyn Nobles
Texas
c-nobles@tamu.edu
Nayda I. Torres
Florida
nit@gnv.ifas.ufl.edu

Beverly Howell
Mississippi
beverlyh@ext.msstate.edu

Sarah Anderson
Arkansas
sanderson@uaex.edu
*Chris Todd
Georgia
ctodd@fcs.uga.edu

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For more information about the Southern Region Program Leaders, contact Bonnie Teater

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