Garvin Quinn, chair, called the teleconference to order at 2 p.m. CST, November 17, 2004.

Present:
Debbie Archer
Princess Gordon-Patton
Tom Knecht
Virginia Morgan
Gloria Mosby
Sharon Omahen
Garvin Quinn
Dee Shore
Don Stotts
Carol Whatley
Ashley Wood.

Proposed logo for PLN:
Georgia submitted four samples. The committee agreed to submit two samples to the PLN for a decision on the final logo. Gloria Mosby will present the logos during the PLC planning meeting, November 29-December 1.

Status of CECP modules

• Media Relations - Tom Knecht asked the group for feedback on the draft module, which is on the CECP classroom site. Suggestions may be sent to Tom at tomk@ext.msstate.edu. He asked for suggestions on how to make the module more interactive and visually more appealing. He will find out about the copyright issue from ACE. If permission is not granted from ACE, the module will have to be reworded. Deadline for completion of the module has been set for August 2005.
  
  Marketing Extension Programs - Ellen Ritter was not on the call. Garvin said he has looked at a draft of the module, and development appears to be progressing nicely. He said that Ellen is seeking feedback. Some hard copies were distributed at the last meeting. Ellen is continuing work on it with her design team. Looks like it could be complete by the next face-to-face meeting (August 2005).
  
  Writing for the Local Media - Carla Craycraft was not on the call. Garvin suggested we include this module in our annual work plan. The goal is completion of the module by August 2005.
  
  Copyright/Intellectual Property - Tom Knecht. Proposing for next year. Tom says he thinks he can make some progress on it soon. Could easily adapt the materials from an existing PowerPoint presentation that is already prepared. He will work with Danny Gardner to make it into an interactive piece. On our annual work plan, we will show that the module is in the development stage.
  
  Accountability/Impact - Sharon Omahen. Focusing on impact. Found information put together by Janet Rodekhor. Currently in PowerPoint format. Sharon asked Virginia Morgan at Auburn to send her some available information on impact writing. Gloria Mosby suggested that Sharon look at the information put together by Terry Meisenbach on impact writing. Sharon said she will do so and blend all available information. The team agreed that the module should be made as interactive as possible. Module could be linked to the national impact website.
  
  
• Newsletters - Ashley Wood. A first meeting was held, and another one is scheduled. Much of the writing and many of the resources are already available. They are re-familiarizing themselves with the CECP format. The module should be at least in the review stage by August 2005.

CECP
Garvin received a request from Julie Sexton, CECP project steering committee chair, to submit the review process that the communications group has developed. The review process for communications was read (below).

1. The development team (or individual developer) submits the module manuscript and associated materials to the SR-PLN Communications Program Committee chair, who will inform other committee officers and the two PLC representatives of the submission. The Communications Program Committee officers (chair, vice-chair and secretary) identify four committee members to review the module. The committee chair contacts the selected committee members to confirm their willingness to serve as reviewers. Reviewers receive the CECP module materials for evaluation. Criteria include audience suitability, usefulness, concept development, content strength and user-friendliness. Reviewers submit their comments and suggestions to the committee chair. CECP materials with reviewers' comments are returned to the development team (or individual developer) to incorporate suggested revisions.
2. After reviewers' suggestions and/or concerns have been sufficiently addressed, committee officers will notify the two PLC representatives that the module has been "accepted for publication." Then, the module will be submitted officially for incorporation into the CECP system.

The group approved wording of the review process, and Garvin will submit the information to the CECP steering committee.

Discussion and review of annual work plan:

Garvin read the SR-PLN Communications Program Committee Annual Work Plan 2004-2005 (draft):

• Implement CECP review process.
  Required
  Responsibility: Garvin Quinn, Bob Reynolds, Debbie Archer
  Goal date: August 2005

  Develop a proposed logo for PLN.
  Responsibility: Garvin Quinn and committee members
  Goal date: December 2004

  Market CECP and e-Extension internally.
  Responsibility: Committee members with assistance from e-Extension leadership
  Goal date: August 2005

  Convene quarterly conference calls to discuss the business of the committee.
  Required
  Responsibility: Garvin Quinn
  Goal date: August 2005

  Complete Marketing Extension Programs CECP module.
  Responsibility: Ellen Ritter
  Goal date: August 2005

  Complete Media Relations CECP module.
  Responsibility: Tom Knecht
  Goal date: August 2005

  Complete Writing for the Local Media CECP module.
  Responsibility: Carla Craycraft
  Goal date: August 2005

  Identify and discuss emerging issues.
  Required
  Responsibility: Garvin Quinn
  Goal date: August 2005

  Develop Accountability/Impact CECP module.
  Responsibility: Sharon Omahen
  Goal date: August 2005
  Develop Copyright/Intellectual Property CECP module.
  Responsibility: Tom Knecht
  Goal date: August 2005

• Develop Newsletters CECP module.
  Responsibility: Ashley Wood
  Goal date: August 2005

The committee agreed that these items reflect what was discussed at the Biloxi meeting. The annual work plan will be submitted to the PLN.Other issues:

• Question about e-Extension.
  Gloria Mosby reported that at an upcoming ACE meeting, Dan Cotton, Carla, Craig and Kevin Gamble will give a presentation about the latest happenings in
  e-Extension. Garvin asked everybody to keep up-to-date and share information about the e-Extension effort. If we are to market the process, we need to know as much about it as possible.
  
  

• Gloria Mosby announced that PLN will meet in Charleston, South Carolina next year. Suggestions for the next meeting included:

  • Again having a session on Hispanic communications. It was suggested that this should be recommended for a general session to the entire group--not just communications. That the communications group meet with the IT group.
  • That the communications group have a brainstorm session about how to market e-Extension.

Dates/times for future committee conference calls:
January 19, 2005, 2 p.m. CST
March 9, 2005, 2 p.m. CST
June 15, 2005, 2 p.m. CST
August 10, 2005, 2 p.m. CST